An upscale mall promising a lifestyle community experience for trendsetters is home to the first all-laser complex in Sharjah, United Arab Emirates, offering the best of Barco laser projection.

As cinema returns to the Middle East, Barco laser is the projector of choice
The exhibitor takes another bold step forward by expanding its commitment to Barco premium laser projection technology. The installation at Cinemacity in Sharjah’s upcoming Zero 6 shopping mall makes it Upscale Group’s fourth cinema complex in the Middle East to feature Barco Flagship Laser. The new theater features two PLUS theaters, two VIP screens with exclusive lounges, and three regular screens – all equipped with Barco laser projection. 

“We are delighted to offer our guests the most thrilling cinema experience thanks to Barco laser projection,” said Hammad Atassi, CEO of Cinemacity. “In every previous theater we’ve installed Barco laser projectors, and we’ve noted a significant increase in customer satisfaction.” 

A premium moviegoing experience in every auditorium
Barco laser projectors offer the ideal combination of premium image quality and cost efficiency. With the largest portfolio of models in the industry, Barco offers a perfect match for every screen, enabling exhibitors to affordably outfit their entire multiplex with laser projection. 

“We are excited to witness the remarkable expansion of cinema in the Middle East, which has afforded us the opportunity to grow a rewarding partnership with Cinemacity,” said Serge Plasch, Chief Commercial Officer. “It is our fondest hope to lead this renewed evolution and become the leading cinema technology brand in the Middle-East Region.”