A display that transforms the existing concept of LED screen. A display that goes beyond anything else available in the market today. The Wall makes a bold, breathtaking statement like no other. The possibilities are endless. And its potential is limitless.

The Wall makes a bold, breathtaking statement like no other. There is nothing else quite like it. Samsung’s rich R&D heritage and LED expertise culminates in The Wall, delivering the ultimate viewing experience. Make every experience immersive and deliver a perfect view of your business.

A deep black background blankets the screen with perfect uniformity, creating a seamless canvas for purer black levels with enhanced depth that delivers unparalleled contrast and immaculate detail.

Ultra Chroma Technology. The Wall brings your business to life through immaculate colors in their purest form. Narrower wavelengths produce RGB colors two times purer and more accurate than conventional LEDs. Figure is based on internal testing standards against Samsung's conventional LED Signage.

A precise linear grayscale showcases intricacies in every scene, naturally delivering textures, volume and shades. The elevated continuity pulls you further into your content for unbroken immersion.

Immerse viewers in AI-optimized picture quality that delivers the ultimate viewing experience to enhance your brand. Every second of content is instantly analyzed and optimized for superior picture quality. The powerful AI processor delivers superior visuals in any size up to 8K resolution, enhancing contrast and removing noise.

Reimagine the limits of conventional screens with advanced picture refinement-HDR10/10+ and LED HDR-to illuminate ideal peak brightness and contrast in every scene for precise, true-to-life imagery.