Grass Valley, CA (April 2, 2024) – AJA Video Systems today announced that media industry veteran Straker Coniglio has joined the company as Asia Pacific (APAC) General Manager (GM). He brings more than three decades of experience to AJA, including a successful Emmy-Award winning career in production, followed by years of developing and executing comprehensive global sales strategies for prominent media and entertainment technology companies. Based in Bangkok, Thailand, Coniglio will work closely with AJA’s established APAC team, as well as its broad network of distributors and resellers, to expand AJA’s geographic and market footprint, and support customers across the region. 

“When it comes to developing products that broadcast, production, post, and AV professionals trust in the field, AJA is the gold standard, offering a broad range of reliable tools that get to the root of many real-world challenges facing customers. I’m thrilled to get the opportunity to work with such exciting tech and AJA’s best-in-class management,” said Coniglio. “I also look forward to collaborating with AJA’s strong network of dealers and distributors across APAC and the incredible regional team it’s built. Together, we’ll be able to expand AJA’s business in the region and across markets in a sustainable way. The fact that we get to help shape the future of the industry along the way, with the products and innovations AJA brings to market, is an added bonus.” 

Coniglio joins the AJA team from Vizrt, where, as GM of APAC, he implemented customer-centric strategies that drove new and repeat business. Prior, he spent time managing Vizrt’s entire product portfolio as Head of Global Product Management and leading the company’s MAM and Digital Publishing Business as VP of the division. He’s also held senior sales, product, and management positions at Harmonic, Belden, and Avid. A launchpad to his career in media and entertainment technology, he previously worked in production on projects broadcast on CNN, NBC, ESPN, and other major news outlets. Straker holds degrees in Television Production and Business Management along with an MBA from Northeastern University. 

“I’ve known Straker for years, and he understands the unique business needs of customers across the entire APAC territory from China, Japan, and Korea to Australia, New Zealand, Polynesia, and beyond,” shared John Miller, AJA Vice President of Global Sales. “His vast knowledge about the industry, customer-base, our market segment, and the APAC region, will be a huge asset to our team, partners, and customers, and we couldn’t be more excited to welcome him into the AJA family.” 

Coniglio will be available to visit during NAB 2024 from April 14-17, 2024, at the AJA booth (SL3065) in the Las Vegas Convention Center. Get in touch with your local dealer or distributor to book a meeting with him at the show.